Privacy policy

Privacy Policy

Last Updated: August 19, 2026

This Privacy Policy describes how PINK INC. LIMITED ("we", "us", or "our") collects, uses, stores, shares, and protects your personal data when you visit, use, or make a purchase from eqsfc.shop (the "Website" or "Store"), contact us, or otherwise interact with our services.

We respect your privacy and process personal data in accordance with applicable data protection laws, including, where applicable, the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable German data protection and privacy laws.

1. Data Controller

The controller responsible for the processing of personal data through this Store is:

PINK INC. LIMITED
Company Number: 1245891
129 Horseshoe Bay Road
Stewart Island, Stewart Island
New Zealand 9818

Website: eqsfc.shop
Email: support@eqsfc.shop
Telephone: +64 20 4177 2385

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the details above.

2. Personal Data We Collect

Depending on how you interact with our Store, we may collect the following categories of personal data.

2.1 Identity and Contact Information

This may include:

Full name
Billing address
Shipping address
Email address
Telephone number
Country or region
Postal code

2.2 Order and Transaction Information

When you place an order, we may collect information including:

Products ordered
Order number
Order value
Shipping information
Delivery status
Returns and refund information
Customer service history
Payment method
Cash on Delivery information, where applicable

2.3 Payment Information

Where electronic payment methods are offered, payment information may be processed by the relevant payment service provider.

Depending on the payment method used, we may receive limited payment-related information necessary to confirm or administer the transaction.

If you choose Cash on Delivery (COD), we and our delivery or logistics partners may process information necessary to collect and confirm payment upon delivery.

2.4 Communications

If you contact us, we may process:

Emails
Customer service messages
Complaints
Return and refund requests
Product inquiries
Other communications you send to us

2.5 Device and Technical Information

When you visit our Store, certain technical information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Language settings
Approximate location derived from IP address
Referring website
Pages viewed
Date and time of access
Website interactions
Cookie identifiers and similar technical identifiers

2.6 Marketing and Preference Information

Where applicable, we may process information relating to:

Marketing preferences
Newsletter subscriptions
Cookie consent choices
Advertising preferences
Interaction with marketing communications

3. How We Collect Personal Data

We may collect personal data:

Directly from You

For example, when you:

Place an order
Contact customer support
Request a return or refund
Subscribe to marketing communications
Complete a form
Create or use a customer account
Provide information during checkout

Automatically

Certain information may be collected automatically through:

Cookies
Pixels
Log files
Similar technologies
Shopify and related ecommerce technologies

From Service Providers

We may receive personal data from third parties that help us operate the Store, including:

Shopify
Delivery and logistics companies
Payment service providers
Fraud prevention providers
Analytics providers
Advertising or marketing providers, where permitted
Technical service providers

4. Why We Process Your Personal Data

We process personal data only where we have a valid purpose and, where required by law, a valid legal basis.

4.1 Processing and Fulfilling Orders

We use personal data to:

Accept and process orders
Confirm purchases
Arrange delivery
Provide Cash on Delivery
Communicate about orders
Process returns and refunds
Provide customer service

Legal basis: Performance of a contract or taking steps at your request before entering into a contract.

4.2 Customer Support

We process your information to respond to:

Questions
Complaints
Warranty requests
Return requests
Refund requests
Product inquiries

Legal basis: Performance of a contract, pre-contractual measures, and/or our legitimate interests in providing effective customer service.

4.3 Legal and Accounting Obligations

We may process and retain certain personal data to comply with:

Tax requirements
Accounting requirements
Consumer protection requirements
Regulatory obligations
Court orders
Other legal obligations

Legal basis: Compliance with a legal obligation.

4.4 Security and Fraud Prevention

We may process data to:

Detect suspicious activity
Prevent fraud
Protect customer accounts
Secure our Website
Prevent abuse
Enforce our legal rights

Legal basis: Our legitimate interests in protecting our Store, customers, systems, and business, and where applicable compliance with legal obligations.

4.5 Marketing

Where legally permitted, we may use your contact details to send you information about:

Products
Promotions
Discounts
Special offers
Store updates

Where consent is legally required, we will only send such marketing communications after obtaining your consent.

Legal basis: Your consent or, where specifically permitted by applicable law, our legitimate interests.

You can withdraw your consent or unsubscribe from marketing communications at any time.

4.6 Analytics and Website Improvement

Where permitted, we may use analytics technologies to understand how visitors interact with our Store and to improve:

Website functionality
Website performance
Product presentation
Customer experience
Marketing effectiveness

Where the use of analytics or tracking technologies requires consent under applicable law, they will only be activated after obtaining that consent.

5. Shopify

Our Store is hosted and supported by Shopify.

Shopify provides the ecommerce infrastructure that enables us to operate the Store, process orders, display products, manage checkout, and provide related ecommerce functionality.

When you visit the Store or make a purchase, Shopify may process personal data on our behalf in connection with providing its services.

Shopify may also process certain information for its own purposes in circumstances where it acts as an independent controller, including when you use certain Shopify consumer services.

Shopify and its affiliated companies and service providers may process personal data in countries other than the country in which you live.

Such processing and transfers are subject to applicable data protection requirements and appropriate safeguards where required.

For additional information about Shopify's own data processing practices, you may review the applicable Shopify Consumer Privacy Policy.

6. Cookies and Similar Technologies

Our Store may use cookies and similar technologies to operate correctly, remember preferences, understand Website usage, improve services, and, where you have consented, support analytics and advertising.

Cookies may include the following categories.

Strictly Necessary Cookies

These cookies are required for essential Store functionality, such as:

Shopping cart functionality
Checkout
Security
Fraud prevention
Session management
Customer privacy preferences

Where legally permitted, these cookies may be used without consent because they are necessary to provide a service expressly requested by you.

Analytics Cookies

These technologies help us understand how customers use the Store.

Where required by applicable law, analytics cookies will only be used after you provide consent.

Marketing and Advertising Cookies

These technologies may be used to measure advertising effectiveness, understand customer interactions, or provide personalized advertising.

Where consent is required, these technologies will not be activated before you provide consent.

You may accept, reject, or manage non-essential cookies through the cookie consent settings available on our Website.

You may withdraw previously provided cookie consent at any time through the available privacy or cookie settings.

Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

7. Who We Share Personal Data With

We do not disclose personal data unnecessarily.

However, we may share personal data with service providers where necessary to operate our Store and provide our services.

Recipients may include:

Shopify

For Store hosting, ecommerce infrastructure, checkout, security, Store management, and related services.

Shipping and Logistics Providers

To:

Deliver products
Track shipments
Contact customers regarding delivery
Handle Cash on Delivery payments where applicable

These providers may receive information such as your name, delivery address, telephone number, email address, order details, and COD amount where necessary.

Payment Providers

Where you use electronic payment methods, relevant personal and payment-related information may be processed by the applicable payment service provider.

IT and Technical Service Providers

We may use providers that assist with:

Website hosting
Security
Fraud detection
Data storage
Customer support
Technical maintenance

Analytics and Marketing Providers

Where applicable and subject to required consent, we may share or make information accessible to providers assisting us with analytics, advertising, and marketing.

Professional Advisers

We may share personal information with:

Lawyers
Accountants
Auditors
Tax advisers
Insurance providers

where reasonably necessary.

Public Authorities

We may disclose information when required by applicable law, court order, regulatory authority, or other legally binding request.

8. International Transfers of Personal Data

PINK INC. LIMITED is established in New Zealand, and some of our service providers may operate in other countries.

As a result, personal data collected from customers in Germany or elsewhere in the European Economic Area may be processed outside the EEA.

Where an international transfer of personal data is subject to the GDPR, we take steps to ensure an appropriate level of protection in accordance with applicable law.

Depending on the destination and recipient, transfer mechanisms may include:

An adequacy decision adopted by the European Commission
Standard Contractual Clauses approved by the European Commission
Other legally recognized safeguards or transfer mechanisms

We may also rely on other lawful transfer mechanisms where permitted by applicable law.

You may contact us at support@eqsfc.shop if you would like further information about applicable safeguards concerning international data transfers.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.

Retention periods may depend on:

The duration of our contractual relationship with you
Legal and regulatory requirements
Tax and accounting requirements
The need to handle returns, refunds, complaints, or warranties
Fraud prevention requirements
The establishment, exercise, or defense of legal claims

When personal data is no longer required, we will delete, anonymize, or otherwise securely dispose of it where appropriate.

10. Your GDPR Rights

If the GDPR applies to the processing of your personal data, you may have the following rights.

Right of Access

You may request information about whether we process your personal data and request a copy of that data.

Right to Rectification

You may request correction of inaccurate personal data or completion of incomplete information.

Right to Erasure

Under certain circumstances, you may request deletion of your personal data.

Right to Restriction of Processing

You may request that we restrict the processing of your personal data in certain circumstances.

Right to Data Portability

Where applicable, you may request that personal data you provided to us be provided in a structured, commonly used, machine-readable format or transmitted to another controller.

Right to Object

Where processing is based on legitimate interests, you may have the right to object to that processing based on your particular situation.

You have the right to object at any time to the processing of your personal data for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

Right to Lodge a Complaint

You have the right to lodge a complaint with a competent data protection supervisory authority if you believe that the processing of your personal data violates applicable data protection law.

You may in particular contact the supervisory authority in the EU/EEA country of your habitual residence, place of work, or the place where you believe an alleged infringement occurred.

11. How to Exercise Your Privacy Rights

To exercise any applicable privacy right, contact us at:

Email: support@eqsfc.shop

Please include sufficient information to allow us to identify your request.

We may request additional information where reasonably necessary to verify your identity and protect your personal data from unauthorized disclosure.

We will respond to valid requests within the time periods required by applicable law.

Exercising your statutory data protection rights is generally free of charge. However, applicable law may permit us to charge a reasonable fee or refuse to act on requests that are manifestly unfounded or excessive.

12. Direct Marketing

If you have consented to receive promotional emails or other direct marketing communications, you may withdraw your consent at any time.

You can normally unsubscribe by:

Using the unsubscribe option included in a marketing communication; or
Contacting us at support@eqsfc.shop.

Stopping marketing communications does not prevent us from sending non-promotional communications that are necessary for your order, transaction, customer service request, legal notice, or account.

13. Automated Decision-Making

We may use automated systems or technical tools for purposes such as security and fraud prevention.

We do not intend to make decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you unless such processing is permitted under applicable law and any required safeguards have been implemented.

14. Data Security

We use reasonable technical and organizational measures intended to protect personal data against:

Unauthorized access
Unlawful processing
Accidental loss
Destruction
Alteration
Disclosure

However, no Internet transmission or electronic storage system can be guaranteed to be completely secure.

You are also responsible for protecting any account credentials or passwords associated with your use of the Store.

15. Children's Privacy

Our Store is intended for general consumers and is not specifically directed at children.

We do not knowingly seek to collect personal data from children where parental or guardian consent would be required under applicable law.

If you believe that a child has provided personal data to us unlawfully, please contact us at support@eqsfc.shop so that we can review the matter and take appropriate action.

16. Third-Party Websites

Our Store may contain links to websites, platforms, or services operated by third parties.

We are not responsible for the privacy practices of independent third-party websites.

When you leave our Website, we recommend reviewing the privacy policy of the relevant third party before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes to our services
Changes to our data processing activities
Changes to service providers
Changes to applicable laws or regulatory requirements
Operational or technical changes

When we make changes, we will publish the updated Privacy Policy on our Website and update the "Last Updated" date.

Where legally required, we will provide additional notice or request renewed consent.

18. Contact Information

If you have questions, concerns, complaints, or requests concerning this Privacy Policy or your personal data, please contact: